Grey Goose Moments Brings On The Guestlist Season Two Back to Bangkok

Grey Goose Moments returned to Bangkok with the second season of On The Guestlist, an invitation-only celebration staged at The Standard, Bangkok Mahanakhon. Conceived as a cultural gathering rather than a conventional brand event, the evening brought together leading figures from Thailand's fashion, culinary, music and bar scenes, framing pleasure and presence as a lifestyle philosophy rooted in intention, craftsmanship and contemporary social ritual.

At the core of the experience is Grey Goose, a premium vodka house originating in France and recognised for its smooth character and meticulous production process, using French winter wheat and natural spring water. Long associated with refinement and quality, the brand extends these values beyond the bottle through Grey Goose Moments, a global initiative designed to translate premium positioning into lived experiences through hospitality, culture and social connection.

On The Guestlist sits at the centre of this initiative. The campaign is built around creating distinctive, memorable gatherings that resonate emotionally with guests while reinforcing Grey Goose's position in contemporary culture. Rather than pursuing scale or spectacle, the focus remains on intimacy and atmosphere — carefully curated occasions where setting, sound, flavour and company carry equal weight. Central to the concept is the idea of community: being on the guest list signals participation in a shared cultural moment shaped by taste and sensibility, rather than mere access.

Season two builds on a foundation first established in Bangkok in 2024, when Grey Goose Moments introduced On The Guestlist through its inaugural edition. Developed in collaboration with Vogue Thailand, the first gathering was shaped by fashion figure Von Sugunnasil and visual artist Morakot Sangtaweep. That debut chapter set the tone for the series, privileging atmosphere and creative exchange over spectacle. Exclusivity was framed not as hierarchy but as intentionality—an approach that continues to define the campaign.

With that philosophy in place, the second season expanded the scope of On The Guestlist without diluting its intent. Bangkok was positioned not merely as a host city, but as an active collaborator — a place where fashion, music, gastronomy and nightlife intersect naturally. The city's fluid social rhythm allowed the experience to unfold organically, reflecting how creative disciplines coexist in real life rather than being presented in isolation.

For Season Two, Grey Goose Moments partnered with Thai fashion designer Pipatchara Kaeojinda alongside chef and entrepreneur Narongrit Sae Kho, DJ and actress Claudine Craig, and bartender Supawit Muttarattana, an Asia's 50 Best Bars 2025 honouree. Together, they shaped an experience that felt cohesive rather than curated, where each element — from sound to flavour to form — contributed to a single narrative centred on enjoying the present.

Fashion sat at the heart of the evening through Grey Goose Moments x PIPATCHARA, a limited-edition, unisex bag collection designed exclusively for the campaign. Created for elegant nights out as well as everyday movement, the collection was crafted from 100 per cent recycled fishnets and canvas, reflecting Pipatchara's ongoing commitment to sustainability and material innovation. Each bag features two interchangeable straps — one refined for evening occasions and the other more casual — and is finished with Pipatchara's signature infinitude charms made from recycled plastic. The collection was unveiled through an unannounced fashion presentation during the celebration, allowing the designs to emerge naturally within the rhythm of the night rather than as a standalone showcase.

The experience unfolded across the hotel in two distinct acts, transforming the property into a continuous social landscape. The evening began at The Parlour, where guests were welcomed into a high-energy setting that established the tone of the night. Here, the fashion presentation was integrated seamlessly into the flow of music and conversation, encouraging interaction rather than observation. As the night progressed, the celebration transitioned to The Penthouse for a more intimate afterparty, shifting pace while maintaining the same sense of ease and sociability.

Music played a defining role throughout the evening, shaping mood and movement without dominating the space. Claudine performed at The Penthouse, delivering a house-led set that guided the after-hours atmosphere. At the same time, Karn The Parkinson and DJ Bomber Selecta helmed The Parlour, steering the musical flow of the main celebration. Rather than functioning as headline performances, the sets were woven into the experience, reinforcing the campaign's emphasis on immersion over interruption.

Gastronomy and mixology were approached with the same sensitivity to balance. Chef Narongrit curated a menu that favoured refined flavours while remaining accessible, allowing food to function as part of the social rhythm rather than a focal point. For the bar programme, Supawit developed an exclusive cocktail menu for the evening, including a reinterpretation of the iconic GREY GOOSE Le Grand Fizz. The drinks developed by Supawit anchored the experience, drawing inspiration from Pipatchana's preferred flavour profile and introducing a savoury-fruity balance with a restrained yet distinctive character.

Throughout the night, the experience remained deliberately unforced. There was no single centre of attention and no prescribed way to engage. Instead, guests were encouraged to move freely between spaces, conversations and moments. This approach reflects the broader ambition of On The Guestlist as a campaign — prioritising presence over performance and shared pleasure over spectacle.

By acknowledging its first chapter while pushing forward, Season Two of On The Guestlist demonstrated Grey Goose Moments' commitment to continuity rather than novelty. The return to Bangkok felt less like repetition and more like progression — an evolving cultural series shaped by local voices and creative sensitivity rather than trend-driven reinvention.

On The Guestlist Season Two ultimately reaffirmed Grey Goose Moments' focus on crafting immersive experiences rooted in collaboration, craftsmanship and lived enjoyment. In Bangkok, that translated into an evening that felt grounded, considered and distinctly of its place — not an isolated brand activation, but part of an ongoing dialogue between culture, hospitality and the art of gathering.

On The Guestlist Season 2 reflected Grey Goose Moments' continued focus on crafting immersive experiences rooted in craftsmanship and creative collaboration. The campaign was designed to inspire connection, celebration, and an appreciation of the moment. Follow @greygoosemoments on Instagram to see how this landmark cultural moment unfolded in Bangkok and to get a behind-the-scenes look at the planning in upcoming episodes. Credits

Article: Wariya Intreyonk

Photos: courtesy